ASCO 2015
IMMUNOGEN BOOTH
| HARDWARE | 2 1×2 Video Walls |
| SOFTWARE | Content playback |
| CONTENT | Custom 3D mechanism of action animation |
| CLIENT | ImmunoGen |
| PARTNER | Guard Dog Brand Development |
| LOCATION | McCormick Place Chicago, IL |
PROJECT DESCRIPTION
The American Society of Clinical Oncology (ASCO) Annual Meeting is the premier educational and scientific event in the oncology community, highlighting the most advanced treatments, products, and services in cancer care. The exhibiting company selected two of Magnetic 3D’s 1×2 glasses-free 3D video walls to flank their 40×40 foot booth and educate visitors on the mechanism of action of their innovative targeted therapy that delivers a highly potent anticancer agent to cancer cells. Working in cooperation with the company’s marketing agency and director of scientific affairs, Magnetic 3D created custom autostereoscopic video wall content to clearly communicate this complex medical process.
