VARIAN MEDICAL SYSTEMS
TRUEBEAM PRODUCT LAUNCH
| HARDWARE | Glasses-free 3D displays |
| SOFTWARE | Content playback |
| CONTENT | 3D teaser & product animation |
| CLIENT | Varian Medical Systems |
| PARTNER | CMS Communications |
| LOCATION | IAC Building New York, NY |
PROJECT DESCRIPTION
CMS developed two sets of visuals; one was intended to serve as a teaser to guests as they arrived and waited for the presentation on the main video wall, and the other was designed to enhance the reveal of the new product. A series of short messages reinforcing the key value statements about the new product popped out from two 42 inch and two 47-inch Magnetic 3D Allura LCD monitors arranged in the reception area. Zimmerman said the presence of the 3-D monitors and the calculated messages were critical to developing a subliminal reaction with guests that reinforced Varian’s technology leadership.
